Strategic Ayahuasca™
Surface and confront the old stories that hold you back, the latent possibilities waiting to be released, and align on the future.
What It Is
Strategic Ayahuasca™ is a facilitated 1-2 day leadership deep-dive designed to surface and confront the old stories that hold you back, the latent possibilities waiting to be released, and the future you need to align on.
Every organisation has two stories: the one it tells the world - and the one it tells itself. Strategic Ayahuasca™ is a guided journey designed to bring those two stories into contact.
It is not a brainstorm, an offsite, or a strategy workshop in disguise. It is a structured ritual of introspection: a safe container in which leaders name the fears that hold them back, the myths they live inside, and the possibilities they have forgotten to believe in.
Who It Is For
Leadership teams ready for radical honesty before committing to direction
Organisations that have lost contact with original conviction or purpose
Teams entering transformation where cultural truth matters as much as strategic logic
Executives who need emotional coherence, not just intellectual alignment
The Problem It Solves
Before an organisation can align or advance, it must first see itself clearly - not the polished version, but the real one.
Strategic Ayahuasca™ allows teams to shed the armour of corporate language, reconnect to conviction, and rediscover what the work is truly in service of. It replaces superficial consensus with emotional coherence - the kind that fuels genuine progress.
How It Works
Immersion: Facilitated 1-2 day leadership immersion structured around Identity, Purpose, Fears, Myths, and Ambition. The format is disciplined and contained, allowing candour without chaos.
Synthesis & Authoring: The session is distilled into a formal executive debrief: Angels & Demons™ providing a structured articulation of the organisation's emotional and strategic topography, your sources of power: the instincts, convictions, and beliefs that give your brand its unique strength (your Angels), the patterns of fear, inertia, misalignment, or self-deception that quietly sabotage progress (your Demons), and the strategic implications that can be carried forward into narrative and culture work.
What It Delivers
Shared Mirror: an unflinching view of who you are today — as individuals, as a culture, as a brand.
Clarity of Purpose: rediscovered understanding of what you are really in the business of, and why it matters.
Emotional Alignment: renewed connection between personal meaning and organisational mission.
Strategic Foundation: distilled insights that become the bedrock of the next phase (narrative, brand, or culture work).
The Outcome
Higher-trust leadership alignment
Reconnection to conviction and purpose
Clear naming of myths and fears that sabotage progress
Stronger foundations for Angels & Demons™ and Narrative Prototyping™
In Plain Terms
Strategic Ayahuasca™ is an executive deep-dive that reconnects leaders to truth, conviction, and purpose before the next strategic chapter is written.
Related Products
Inputs
Often preceded by System Lens™ (to establish organisational reality).
Next Step
Narrative Prototyping™ (to translate conviction and surfaced tensions into stress-tested strategic narrative options).
Companions
System Lens™ (to align emotional insight with organisational reality where structural clarity is required).
MeaningField™ (to ground surfaced conviction in external audience and cultural meaning).
Created by Martin Weigel, founder of EMDUB.