The emdub way
Client needs vary:
“We’ve lost focus / don’t know who we are anymore / can’t articulate what makes us different.”
“We don’t have a North Star that guides creative, media, and product decisions.”
“We’re fragmented - teams, silos, markets, functions.”
“We’re out of sync with culture / losing relevance / don’t know what matters to people anymore.”
“We can’t express ourselves consistently or distinctively.”
“We’ve done a campaign, but it hasn’t changed how we act or decide.”“
“We say one thing, but the product, service, or culture doesn’t deliver it.”
“Customers don’t feel the magic we describe.”
Etc.
That’s why the emdub Product Suite brings together seven precision tools and methods that can be configured and assembled to build a customised programme that addresses the specific outcomes sought:
Learn
Leadership Lens™
Learn how your organisation really sees itself, the language it speaks, and what it’s struggling with.
Surface
Strategic Ayahuasca™
Surface and confront the old stories that hold you back, the latent possibilities waiting to be released, and align on the future.
Map
The MeaningField™
Map the meanings surrounding your brand that magnetise or repel.
Explore
Narrative Prototyping™
Explore your strategic options by building distilled Minimum Viable Narratives - keeping the focus on intent, not wordsmithing.
Design
Narrative OS™
Design your narrative as an operating system that powers coherence and conviction at scale.
Run
Character Code™
Operationalise, encode, and express your narrative across every surface area of your brand and business
To that end, I precede every engagement with an in-depth understanding of the Scope of Value before I execute a Scope of Work.